GENERATION’s spring campaign 2020 comes forth with a very special collaboration with a very special trio; the Harsakhiyan. Comprising of sisters Zainab, Saleema and Ismet, who had been training in classical music since their very childhoods, the Harsakhiyan came to be around 12 years ago when they formally decided to adapt a name in lieu […]

Pakistan and… Ruttie were Mohammad Ali Jinnah’s two loves. The “Flower of Bombay” as she was called, was known for many things – her love of literature and all things beautiful and exquisite, her charm, wit and intellect, but above of all, her style. Growing up in great wealth exposed her to the most fashionable […]

If I had a hundred dupattas What all would I do I’d hang them across a clothesline, count the colours through and through I’d drape them as curtains make my home anew. Go catching flowers as spring rises from dawn Eat popcorn on the rooftop and not a piece would fall. Would you perhaps , […]

Remember last year when we let you in on the best kept secret of Lahore? Yes – we’re totally talking about the cosy little factory outlet Generation has hidden away on 20 km Ferozepur Road! Well today we’ve come up with yet another unique idea for you to utilize all those wonderful fabrics available at […]

Sure the weather is chillier than your crush’s heart and dressing for work seems like a herculean task. We know you wish you could just hibernate in this cold weather or simply show up in your sweats and pyjamas. As the weather gets icier, we know you tend to get more practical (read:boring) when it […]

Say hello to Pink! – The less rebellious but cooler sister of the power red. It is no secret that pink is very much the darling of the fashion world and is having a major fashion moment right now. Whether it’s plastered across the walls of every Instagram worthy cafe in the city or part […]