Happy Birthday all you cool cats! You are truly, truly blessed because for all you Capricorns, your birthday could NOT have come at a better time. Why, you ask? Because our annual winter sale is live so this is the perfect time to treat yourself. Buckle up because it’s going to be an exciting […]

There may be more than a dozen shades of blue but we’re crushing on the powdery kind. Because why wouldn’t we want to resemble the sky on a fresh spring day? If you’re digging powder blue as much as we are, then GENERATION’s “Skies Of Romania”, “Silver Opulence” and “Darling Daydream” collections are for you. […]

Did you know that the concept of a mega end of the season sale was brought to Pakistan by GENERATION all the way back in 1985! And we have regularly been having two Annual Sale seasons; summer and winter ever since! As our Annual Summer Sale’20 is in progress, though in tumultous times we thought […]

While most of you have your Eid look sorted (hopefully, in GENERATION), we know that there are still many of you out there who either love the thrill of last minute shopping or who are still undecided on what what to wear on the big day. Marya Javed from @nofomo shares some tips for 3 […]

After the Emporium Mall, GENERATION opens its doors at Packages Mall, Lahore! The new store, similar to the ones in Emporium and GIGA Mall, resonates the modern face of the brand through its architecture and interior. Here’s what the store looks like:   All our new Eid Collections await you there so drop by at […]