Have you ever looked at Minar-e-Pakistan and wondered, “What were they thinking?” Not in a frustrated millennial way, but more like a pondering, adult intelligent way! Yes, Lahore Resolution was totally on the then President Ayub Khan’s mind but why go with a tall, lean structure? Why make the base look slightly different from the glistening […]

Our Independence Day Social Media campaign this year had 3 facets: patriotism for our motherland, tolerance and peace towards our Indian neighbors and a celebration of the infinite source of inspiration that GENERATION draws from the heritage and crafts of the region. The first post was of our very own “Chaand Sitara”… Chaand Sitara, ghar […]

From being the pioneers of Pret-wear in the industry to becoming a revered,iconic household Pakistani brand worldwide, these 34 years have been more than just eventful! We cannot thank our customers, media patrons and well-wishers enough for loving us and celebrating our unique aesthetic throughout this time! Take a trip down the memory lane with […]