Investment Pieces that truly never become old fashioned.

This year our focus has been on re-strategising our design philosophy towards giving our products more timeless appeal and giving them a much longer lasting desirability than the short-term seasonality common of fast fashion.

We’ve put together a list of 5 timeless pieces for you to buy from our Annual Summer Sale which are sure to give you 5 years or even more, of wear.

1- The must-have suit

Shop this Bara Dozi 2-Pc for Rs.4,698/- online NOW!

This tukri worked suit from Cottage’s ‘Bara Dozi’ collection is a testament to Generation’s commitment to achieving excellence in the indigenous crafts of Pakistan. Beautiful hand-crafted coordinates in the most flattering shade of cream.

Shop this Bara Dozi 2-Pc for Rs.4,698/- online NOW!

2- The Basic top

Shop this Line Of Wind Monochromatic Top for Rs.1,328/- online NOW!

This monochrome tunic from Flo’s ‘Lines of the wind collection’ explores Generation’s everlasting affair with fabric innovation, texture and treatment, made in a beautiful super fine assymeterically checkered fabric in monochrome with just the tiniest amount of glimmer with ganga-jamni tilla incorporated in its weave.

Shop this Line Of Wind Monochromatic Top for Rs.1,328/- online NOW!

The boxy silhouette marries femininity of the soft gathers with tailoring to give you a top that you can pretty much wear with anything. Denim for a casual coffee round, formal slacks and some cherry lipstick for date night, or even as a blouse on top of a cotton sari, an heirloom inherited from mum, or even one of Generation’s classic saris. 🙂

3- The Statement pants

Shop this Indie Romance Hand blocked Pants for Rs.1,498/-  on sale online NOW!

How cute are these hand blocked crepe trousers from FLO’s Indie Romance collection! The ultimate holiday wear, and so easy to pair with a multitude of basic or even brightly hued tops, They’ve garnered quite the reputation making it to every stylist’s must have list. Trust us when we say this, you will never get tired of wearing them.

4- The collector’s item

Shop this Summer in Bengal Taarkashi Top for Rs.1,498/- on sale online NOW!

A true collectible, whenever you hear the word ‘taarkashi’ your mind instantly travels to those beautiful Kurtas from Daachi, here the same painstaking hand embroidery technique has been used to embellish a frothy and light peasant top, with a subtle print and a band neckline.

Shop this Bakhia Box Pleat Pants for Rs.1,098/-  on sale online NOW!

5- The forever kurta

Shop this Mukaish embellished Chaand Kurat for Rs.2,698/- online NOW!

Another house favourite, we dont know what we love more, the doodh rooh-afzah hue, the airy silhouette, or the beautiful hand-done Mukaish detailing! Its a summer favourite you know will be staying in your wardrobe forever.

Bonus tip: pair it with this lovely white on white hand -embroidered shalwar with tukri and thread-work

Shop this Aurora Hand embroidered Shalwar for Rs.1,798/- on sale online NOW!

Let us know which piece you have your eyes on in the comments below.