There is nothing more exciting than watching all of you style our labour of love (designs) in the coolest way possible. Over the years, we’ve seen you take our outfits to qawwali nights, unplanned GTs, shendis, the work place and even a desert safari. The satisfaction is immense and so is your love! We spotted […]

The power that a statement lower exudes is incredible. It takes an outfit from a meagre five on the style-o-meter to a whopping 10! Consequently, alleviating your mood and your confidence. Imagine stepping out in a flow-ey white ruffled top paired with…black tights. Anticlimactic, right? Now replace the boring basic with a monochrome, abstract, extra-frilly […]

What day is it? International Women’s Day! Where are we headed? The Aurat March! What do women want out of it? To be heard! It is our time to be heard and we won’t give up until we are! Giving up was not an option for Bilquis Edhi, who carried forward her husband’s noble legacy […]

Meet the the profusely talented, Haseeb Sultan, dentist by day and an artist by night- and sometimes both,all at the same time! We recently collaborated with him for a feature titled “Gender Swap” for Sunday Times, where Haseeb infused our pieces with his personal style and donned them. Here’s why he loves us so much: The floral […]