The Trend We Just Can’t Let Go Of Ah, winter is (finally) upon us and we want nothing more than to embrace it with wide, open arms. We know you’ve been anticipating cooler days all these past blistering months and now that they’re here, you’re probably eager to get into the comfiest, most snuggliest clothes […]

In conversation with two energy healers who give you the lowdown on everything alternative healing! Imagine the echoing sound of the planetary gong or Tibetan brass bowls with a sound that seems to become in sync with your heartbeat. Alternatively, you could imagine precious stones full of edges and crevices as they glitter under light […]

THE INGENIOUS ART OF UPCYCLING : PAKISTANI-MOM EDITION “Pakistani-mom” is a vibe. Ever since I became a mom, I’ve inevitably embraced this culture and leaned into its ancient wisdom. Brown moms are the OG in a lot of ways, one of which is hoarding random objects – “kyunkay zaroorat par sakti hay”. Who hasn’t experienced […]

We round up our 8 favourite mehendi designs to come out of Pakistan Close your eyes and picture chaand raat. Can you smell it? The fragrant, piercing scent of poignant mehendi; the feeling of cold mehendi paste on warm skin; the bickering of all the cousins in the background, arguing over whose turn it is […]

Don’t want to eat Nihaari and Qeema two nights in a row? We’ve got you covered! Picture the aftermath of an Eid daawat at your place. A sense of impending doom looms over your head as you picture the next two days where amma insists that this is all you’ll be having for breakfast, lunch […]

What a year 2022 has been for us! We have ended up making concrete efforts in our sustainability journey to highlight the importance of sustainable fashion. From our production to campaigns, we’ve rolled out initiatives after initiatives that may seem small at a glance but are bringing larger changes that is actually bringing us closer […]