Its official: We are totally, irrevocably, head over heels in love with blue. Jazbaat vise, yes we know there is plenty to be blue about in this world (2020 isn’t really in anyone’s good books you know) but strictly speaking fashion, we are ready to be dipped into the colours of the deep blue samundar […]

Bringing back the 80’s sass! Haan haan we know Corona is a major bummer and all your holiday getaway plans have been completely ruined by it; but there really is no need to be so glum. It’s time to uplift your mood and what better way to that than to dress the part! Channel the […]

We can happily ditch the denim for these printed beauties! Printed lowers – we all love em’ right? So why is that most of us shy away from experimenting when it comes to patterns and colours for our coordinates? We tend to get a bit buzdil when it comes to picking a printed lower to […]

Can’t decide how to pair up and style your shawls? No worries; on our blog today, our favorite A-star stylist Mehek Saeed shows us hassel free shawl styling looks. So, without further ado, take it away Mehek! When I was younger, I wanted my clothes to be as hassle free as possible. My appreciation for […]

90’s winter accessories are making a comeback and we’re so HERE for it! Be it the fuzzy Chitrali pakols or cozy knitted gloves, we’re living for winter gear this season, and not just because one needs to be extra careful in ‘Covi-nter’ but also the sheer nostalgic value of the 90s era PTV heroines that […]

Utility- the new motto of fashion We like to call ourselves something along the lines of Modern Nomads – always on the run. It seems that our generation’s mantra is hustle hustle hustle. Here, at Gen, we are in a very utilitarian mood. With less events and social engagements on the radar, it’s only natural […]