What a year 2022 has been for us! We have ended up making concrete efforts in our sustainability journey to highlight the importance of sustainable fashion. From our production to campaigns, we’ve rolled out initiatives after initiatives that may seem small at a glance but are bringing larger changes that is actually bringing us closer […]

Ever had that outfit you wish to keep forever? Our fashion fairy godmothers are here to help you cast a longevity spell on your clothes so you can save that outfit for years to come. Continue reading to find out more. Ever thought “Oh! This outfit makes me look so good I want to wear […]

Mariam Ibraaz is photographed at the scenic Gojal Valley, Hunza by Fahim Ahmad. To shop the latest collections click here. Surround yourself with what brings you joy and sakun because everything in your surroundings has an effect on you. This includes our home, our friends, what we read, the movies we watch and so on. […]

Not a “charity” or “burden”, Lawyer and accessibility activist, Sana Khurshid wants you to broaden your vision when looking at people with disabilities. Sana is a lawyer and activist for accessibility and equal rights of the disabled. Not letting a car accident which left her paralyzed from the neckdown stand in her way, Sana was […]

2020 had been a turbulent year to say the say the least. The year of ehsaas, dukh, pareshaani, doori, phir milnay ki khushi and of course, lots and lots of pyaar. 2020 was like Imli ki chutni – bittersweet…bitter at the first taste but with a lingering mithaas on the tip of your tongue. There […]

Three cheers for Tie & Dye: Fashion’s funnest trend is back with a bang. Spring has officially sprung! Time to pack away those razais and chunky sweaters and breathe in the fresh, floral scent in the air (through a mask of course). Sadly, covid SOPs are still in place but there’s no reason to be […]