The Trend We Just Can’t Let Go Of Ah, winter is (finally) upon us and we want nothing more than to embrace it with wide, open arms. We know you’ve been anticipating cooler days all these past blistering months and now that they’re here, you’re probably eager to get into the comfiest, most snuggliest clothes […]

Are your sitaaray in gardish? Or are you just feeling grumpy for no reason? Maybe you’re in need of a creative boost. While we can’t confirm that colours and crystals will magically erase all your problems, we’d be lying to say we haven’t felt a surge of calm when holding selenite or felt a lift […]

The dress of your dreams is just a click away Throughout this heat wave ridden, intensified loadshedding spelled summer, we have been dreaming and making vacation plans only to discover that all we want to wear right now are dresses. But alas, the desi girl dilemma. You want to wear a dress that has the […]

We round up our 8 favourite mehendi designs to come out of Pakistan Close your eyes and picture chaand raat. Can you smell it? The fragrant, piercing scent of poignant mehendi; the feeling of cold mehendi paste on warm skin; the bickering of all the cousins in the background, arguing over whose turn it is […]

Don’t want to eat Nihaari and Qeema two nights in a row? We’ve got you covered! Picture the aftermath of an Eid daawat at your place. A sense of impending doom looms over your head as you picture the next two days where amma insists that this is all you’ll be having for breakfast, lunch […]

What a year 2022 has been for us! We have ended up making concrete efforts in our sustainability journey to highlight the importance of sustainable fashion. From our production to campaigns, we’ve rolled out initiatives after initiatives that may seem small at a glance but are bringing larger changes that is actually bringing us closer […]