What a year 2022 has been for us! We have ended up making concrete efforts in our sustainability journey to highlight the importance of sustainable fashion. From our production to campaigns, we’ve rolled out initiatives after initiatives that may seem small at a glance but are bringing larger changes that is actually bringing us closer […]

Stuck with nothing to wear on EID? Our fashion-on-a-budget godmothers are here to help you this Eid to look your best! As the Holy month of Ramzan comes to an end with Eid just around the corner, we’re all scurrying to do some last-minute clothes shopping! Especially now when our tailors have ghosted us!  We […]

We loved engaging with Mina Malik Hussain. On the blog today she talks about her evergreen, sada-bahaar pieces. So, without much further ado, Take it away friend! As I grow older, I think of fashion as fun, but also a friend. I reach for old, carefully pressed kurtas of Indian mulmul, bought from Chandni Chowk […]

We can happily ditch the denim for these printed beauties! Printed lowers – we all love em’ right? So why is that most of us shy away from experimenting when it comes to patterns and colours for our coordinates? We tend to get a bit buzdil when it comes to picking a printed lower to […]

In today’s concrete jungles and grey skies, anything leafy, green and floral is a truly serene and intimate experience. Humans have increasingly grown apart from nature, at least speaking in relative terms with the previous generations. In such times, people who have created green little worlds of their own are very lucky and not only […]

90’s winter accessories are making a comeback and we’re so HERE for it! Be it the fuzzy Chitrali pakols or cozy knitted gloves, we’re living for winter gear this season, and not just because one needs to be extra careful in ‘Covi-nter’ but also the sheer nostalgic value of the 90s era PTV heroines that […]