We can happily ditch the denim for these printed beauties! Printed lowers – we all love em’ right? So why is that most of us shy away from experimenting when it comes to patterns and colours for our coordinates? We tend to get a bit buzdil when it comes to picking a printed lower to […]

Can’t decide how to pair up and style your shawls? No worries; on our blog today, our favorite A-star stylist Mehek Saeed shows us hassel free shawl styling looks. So, without further ado, take it away Mehek! When I was younger, I wanted my clothes to be as hassle free as possible. My appreciation for […]

Here’s to the shining stars that lit up the dark abyss that has been the year 2020. While last year our list comprised the great occurrences within the industry, this year our list expands beyond the horizons of fashion to laud some of the good samaritans that made even the worst of years, just a […]

In today’s concrete jungles and grey skies, anything leafy, green and floral is a truly serene and intimate experience. Humans have increasingly grown apart from nature, at least speaking in relative terms with the previous generations. In such times, people who have created green little worlds of their own are very lucky and not only […]

90’s winter accessories are making a comeback and we’re so HERE for it! Be it the fuzzy Chitrali pakols or cozy knitted gloves, we’re living for winter gear this season, and not just because one needs to be extra careful in ‘Covi-nter’ but also the sheer nostalgic value of the 90s era PTV heroines that […]

Utility- the new motto of fashion We like to call ourselves something along the lines of Modern Nomads – always on the run. It seems that our generation’s mantra is hustle hustle hustle. Here, at Gen, we are in a very utilitarian mood. With less events and social engagements on the radar, it’s only natural […]