How often have we found ourselves making fun of that girl in class who wears her hair in an oiled choti? That girl whose lipstick you found too loud for the daytime, why does she wear chooris so golden, they jump out so wildly against her saanwli wrists. Often Denoting her ‘paindoo-ness’, by calling her […]

Endless barsat days, coupled with expected Wapda fails, we have reached the depth of summer and there is no going back to your thick woollen shawls. Summer not only gifts us with sublime, lush greenery after unrelenting rain but also with dull, oily and unevenly tanned skin thanks to the scorching sun making its unwelcomed […]

What comes to your mind when we say evergreen?  Shehzad Roy, Reema Khan, and the shalwar! Just like Reema, the shalwar keeps making strong comebacks – looking beautiful than ever. This eastern equivalent of the basic black pants, is being sported by young and old alike! The Insta-obsessed crowd is finding crazy-cool ways to incorporate […]

From the plains of Sindh. The intricate applique work on your kameez, which you absolutely adore, is inspired from a rilli. What’s a rilli, you ask? It is a traditional bedspread made by artisans hailing from rural areas of Sindh. Many years ago, our savvy fashion designers took the intricate patterns off the bedspread and […]

No need to raid the maternity section! Attention all mommies-to-be, the second trimester has arrived with all its beautiful bulkiness. What do you do? Option A: Sloth around in your hubby’s oversized tees. Option B: Go shopping! The lawn jora you had so lovingly ordered just a few weeks ago has given up on you. […]

Who knows Generation better than the Creative Head herself? At Generation HQ, our creations are like our children. We imagine them in our heads, help them evolve on paper, and then we lovingly give birth to them. So asking our Creative Head, Khadija Rahman, to pick five of her most favourite pieces this month is […]