Ever had that outfit you wish to keep forever? Our fashion fairy godmothers are here to help you cast a longevity spell on your clothes so you can save that outfit for years to come. Continue reading to find out more. Ever thought “Oh! This outfit makes me look so good I want to wear […]

Are you tired of exclaiming to yourself “I have nothing to wear!” whilst standing in the middle of a huge pile of clothes? Well, we’ve all been there and this is how you overcome it… Browse our matching shalwar kameez here Well, Well, Well. Here we are, back with another blog but this time we’re […]

Mariam Ibraaz is photographed at the scenic Gojal Valley, Hunza by Fahim Ahmad. To shop the latest collections click here. Surround yourself with what brings you joy and sakun because everything in your surroundings has an effect on you. This includes our home, our friends, what we read, the movies we watch and so on. […]

As Richard Branson says, “Business opportunities are like buses, there’s always another one coming”. The COVID-19 Pandemic really changed the course of business activity at a global scale for retailers like us. Continue to read our insight… GENERATION Flagship Store. Shop from this store on WhatsApp here Beam of light in bleak times The world […]

Not a “charity” or “burden”, Lawyer and accessibility activist, Sana Khurshid wants you to broaden your vision when looking at people with disabilities. Sana is a lawyer and activist for accessibility and equal rights of the disabled. Not letting a car accident which left her paralyzed from the neckdown stand in her way, Sana was […]

An in depth travelogue of Pakistan’s most popular and culturally significant textile art. Bhit Shah is still notorious for keeping traditional ajrak alive, preserving techniques that date back to the 1700’s. Here’s a peak at how our latest ajrak apparel has travelled over 1000 km to stop at Gen HQ in Lahore, before reaching its […]