GENLoves

The Budget Friendly Capsule To Swallow For Limitless Style

Monday, 1st November 2021

Are you tired of exclaiming to yourself “I have nothing to wear!” whilst standing in the middle of a huge pile of clothes? Well, we’ve all been there and this is how you overcome it… Browse our matching shalwar kameez here Well, Well, Well. Here we are, back with another blog but this time we’re […]

The Budget Friendly Capsule To Swallow For Limitless Style

Friday, 10th September 2021

Mindful Movements in Shalwar Kameez

Wednesday, 11th August 2021

Out With The Old, In With The New: Is Retail Really Dead?

Thursday, 5th August 2021

Improving The Plight of The Differently-Abled – Lawyer And Accessibility Activist, Sana Khurshid

Monday, 2nd August 2021

GENERATION Ajrak Chronicles: Bhit Shah se Lahore ka Safar

Friday, 26th March 2021

Old Friends and New: A Style Story

Mindful Movements in Shalwar Kameez

Friday, 10th September 2021

Mariam Ibraaz is photographed at the scenic Gojal Valley, Hunza by Fahim Ahmad. To shop the latest collections click here. Surround yourself with what brings you joy and sakun because everything in your surroundings has an effect on you. This includes our home, our friends, what we read, the movies we watch and so on. […]

Out With The Old, In With The New: Is Retail Really Dead?

Wednesday, 11th August 2021

As Richard Branson says, “Business opportunities are like buses, there’s always another one coming”. The COVID-19 Pandemic really changed the course of business activity at a global scale for retailers like us. Continue to read our insight… GENERATION Flagship Store. Shop from this store on WhatsApp here Beam of light in bleak times The world […]

Improving The Plight of The Differently-Abled – Lawyer And Accessibility Activist, Sana Khurshid

Thursday, 5th August 2021

Not a “charity” or “burden”, Lawyer and accessibility activist, Sana Khurshid wants you to broaden your vision when looking at people with disabilities. Sana is a lawyer and activist for accessibility and equal rights of the disabled. Not letting a car accident which left her paralyzed from the neckdown stand in her way, Sana was […]

GENERATION Ajrak Chronicles: Bhit Shah se Lahore ka Safar

Monday, 2nd August 2021

An in depth travelogue of Pakistan’s most popular and culturally significant textile art. Bhit Shah is still notorious for keeping traditional ajrak alive, preserving techniques that date back to the 1700’s. Here’s a peak at how our latest ajrak apparel has travelled over 1000 km to stop at Gen HQ in Lahore, before reaching its […]

Old Friends and New: A Style Story

Friday, 26th March 2021

We loved engaging with Mina Malik Hussain. On the blog today she talks about her evergreen, sada-bahaar pieces. So, without much further ado, Take it away friend! As I grow older, I think of fashion as fun, but also a friend. I reach for old, carefully pressed kurtas of Indian mulmul, bought from Chandni Chowk […]

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