An in depth travelogue of Pakistan’s most popular and culturally significant textile art. Bhit Shah is still notorious for keeping traditional ajrak alive, preserving techniques that date back to the 1700’s. Here’s a peak at how our latest ajrak apparel has travelled over 1000 km to stop at Gen HQ in Lahore, before reaching its […]
We loved engaging with Mina Malik Hussain. On the blog today she talks about her evergreen, sada-bahaar pieces. So, without much further ado, Take it away friend! As I grow older, I think of fashion as fun, but also a friend. I reach for old, carefully pressed kurtas of Indian mulmul, bought from Chandni Chowk […]
2020 had been a turbulent year to say the say the least. The year of ehsaas, dukh, pareshaani, doori, phir milnay ki khushi and of course, lots and lots of pyaar. 2020 was like Imli ki chutni – bittersweet…bitter at the first taste but with a lingering mithaas on the tip of your tongue. There […]
Fashion’s funnest trend is back with a bang. Spring has officially sprung! Time to pack away those razais and chunky sweaters and breathe in the fresh, floral scent in the air (through a mask of course). Sadly, covid SOPs are still in place but there’s no reason to be glum our chums because we have […]
Gen’s top comfy picks for the endless winter season. We know its freezing cold and you’re probably cozied up in your blanket while working on your laptop searching for clothes that are flattering but comfy too. Even if your daily work commute consists of going to the dining room and back into bed (yes, we’re […]
2021’s start was surely not how we expected it to be, and that’s okay because we don’t always get what we expect but here’s to make your January a bit better (we’re just doing our part guys!) a little inspiration for you to get in the mood for dressing. Meet our latest girl crush, the […]
