Shadmani ho! shadmani!
It is that celebrated time of the year that releases a fresh dose of energy and joy in every true desi’s veins! The shaadi season is here! Whoever thinks south Asians don’t know how to party it up ought to come to Lahore in the last three months of the year.
There is laughter; there is joy and just an onslaught of hulla gulla that cannot be matched at any other occasion, literally!
Winter/Festive 19-20 Is all about having unadulterated masti, tafreeh, mazaaq, hassi and right on tearing up that dance floor, whether you’re the bride, bridesmaid, door ki cousin, sath walay ghar ki aunty or even the naraz phupo 😉 (Ooper se teekhi but andar se meethi of course)
Did someone say sharmeeli dulhan? LOL! Our Badass bride Miss (soon to be) iss Sabah Bano (for the purpose of this campaign only) is ready to shimmy this dholak down to boogie town along with her entourage of trusted Sahelis, Mummy jis, cousins, baby sisters and apa jis! Cue the PartTAY shall we! Cuz lest we forget, it always was and always will be; kudiyon ka zamana!
Generation’s offerings for the festive season range from electrifying party pieces that embody the pur-josh spirit of an authentic desi patakha wedding to dressed down demure, yet stylish numbers that subtly compliment the spirit of the shaadi season.
Featuring our Palki and Phulliharrri Collections Shop this online Now.
The Phulliharri and Palki collections! They’re loud they’re dramatic and oh so young and fun with luxe dupions crafted in truly patakha hues including fuchsia, oranges, magentas, ferozis worked with bright and eccentric block prints, shiny tilla and dorri work in an array of ‘look at me’ silhouettes that are sure to make you the Center of attention at any mehendi this season.
Featuring our Endek and Devore Collections Shop this online Now.
Plush Velvets with Endek, Sunheri Rawayat and the astounding printed Devore’ collections take visual cues from the awe-inspiring colour palette and motifs of Indonesian Ikats and Suzani craft incorporating your favourite plush fabric choice for winter in a completely new outlook. Printed and jewel toned Velvet tops worked with intricate tilla dorri, coins, sequins and beads along with elegant burnout Devores printed in Suzani patterns.
Sunheri Rawaiyat Collection coming to stores soon.
Chunri Collection in stores and online.
Royals of Kutch, Chunri and Chamak, come with a more subtler take on the festivities, the former with an ice-cream hued colour palette on luxe dupions worked with intricate colour blocking and dorri embroideries inspired from the Kutch region of Sindh, while the latter are worked on beautifully textured cottons with a plethora of earthy hues, with traditional Chunri patterns incorporated in subtle sequin work and heavy tilla work.
Mamia featured in Royals of Kutch Shirt. Available online.
Featured Collection: Chamak available in stores and online.
Chamkeeli Collection coming to stores soon.
Chamkeeli! Thorri bharrkeeli! The chamkeeli collection is an easy breezy fun collection for those gals who like to keep it easy chic at such shindigs, so they can throw caution to the air and really get in the party trajectory unfazed! A rich base of jewel toned chintz prints, laden with iridescent silk- screen prints in gold and silver give you full on bling with zero% heaviness that comes with traditional kaam-laden jorras!
Tying everything together are the signature festive shawls that come in classic hues of black, and oxblood velvets as well as gold spun tissues worked upon beautifully with contrast trims, embroideries and patchwork.
Shop our Velvet Separates in stores and online
We’re excited to see how you are going to mix, match and create your own unique shaadi looks, styled with the vast and versatile offerings of the Generation Winter/festive 19-20 range!
Create your own looks by shopping online NOW!
Sunti ho o sunehray dupattay wali, yeh Generation hi sadkay teray pe!