Our incomparable style mentors

Husn inpe khatam hai…

Recall our cool illustrations in 2016 that paid homage to the women who were paramount in inspiring the GENERATION ideology because of their iconic style? Grab a cup of chaye and take a walk down the memory lane with us as this Independence Day, we are reimagining and emulating their styles in our very own GENERATION pieces.

Hamaray dil mai aaj tak woh, unki aawaz mehak rahi hai…

First up is the melodious and rather glamorous enchantress, Noor Jahan . Whenever she would perform, it wasn’t only her effortless notes that struck a chord in our hearts, her glittering diamond chokers that glamorous tousled bun and those stunning saris set her allure way above her contemporaries!

Will be in stores soon!

Our very own Naima- who shares Noor Jahan’s penchants for saris- dons an uber chic colour-blocked number from the “Zardozi” Collection, which oozes glam with its zardozi inspired motifs and sequins work. Shop it at a GENERATION store near you and online by 16th August’18,

Ankhen milanay wali, dil kou churanay wali…

…aur western fashion kou mainstream mai lanay wali, Nazia Hasan! Pakistan’s first modern face of the music industry, was the only one courageous enough to wear jeans when it was evidently banned on national television! Her girl-next-door looks had magnanimous charisma, and we fancy her effortlessly styled gorgeous locks, dewsy skin, laidback luxe- and her moves, of course.


Buy it for: Rs.2,298/-

Wajeeha, who grooved to Disco Dewaanay throughout the shoot,emulates her favourite pop sensation’s look in a tiered, “Plaids” tunic and perfects the look with centre parted side braids. Your dil going boom boom too? Shop this tunic in stores and online right away!

Hansi uski khanakti hui…

Yes, let Nayara Noor sing the OST of Dhoop Kinaray in your head as you read this..

The Minimalist in us is obsessed with the cropped hair and those solid colour-blocked, boxy boyish fit shalwar kamiz through which Marina Khan not only mesmerized but also enabled Pakistani women to see another facet of chic dressing: the anti-glamor. She gets the crown for defining the 80’s style for the Pakistani Woman!


Buy it for: Rs.6 298/-

Saleha is our Pakistani Alicia Keys who she strictly lives a make-up-free zindagi and believes that comfortable clothing matters as much as other design elements. She’s seen here channelling the 90’s vibes in our “Satta dou Satti” ensemble featuring beautiful jacquards bootis, checks and adda highlights.

Jhamhoori Pakistani ki Bibi…

Benazir Bhutto was emblematic of the GENERATION mantra that power dressing isn’t the antonym of femininity! She made the headscarf and dupatta “fashionable”- previously symbolic of a woman’s weakness- and showed Pakistani women how to dress like they mean business without challenging Pakistani sensibilities through monotone and colour blocked, clean silhouettes which were a marriage of eastern and western wear, accentuated with a dupatta neatly poised on a bun.


Buy it for: Rs.2,498/-

As a working mother, Sidra strongly relates to Benazir’s struggles.In a “Kutch Fiesta” classic shalwar qameez and a complementing white dupatta, she reminisces the historic day when the world witnessed Pakistan’s first female Prime Minister take an oath! If you want to keep Benazir’s style legacy aaj bhi zinda, shop Sidra’s look in stores and online.

Khaatun-e-Pakistan

This political fashionista made us fall head over heels in love with the chiffon dupatta, modest strings of pearls encircling the neck, short bobs, the playful ghararas rendered and most importantly, the timeless splendour of the white colour. Click here to read the love letter we penned recently for what would’ve been her 126th birthday.


Buy it for: Rs.9, 898/-

Aaleen, a psychologist who has an undying love for the colour white, dons a “Revival East” 3 Pc, featuring a churidar that mimics the old-world charm and pristine elegance of Fatima Jinnah’s ghararas.

Who is your favourite style icon? Tell us in the comments.

Makeup credits @zoya_themakeupaddict

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