To say 2018 was monumental is no exaggeration. It was the year of enlightenment and self-awareness, where GENERATION collectively worked towards more sustainable practices. Although these practices were already in place, 2018 will forever be the year which revolutionized our philosophy as an environmentally conscious brand. With back to back stellar campaigns like Sohni Dharti and Soha aur Nihal ki #Sohni shaadi, GENERATION has pioneered the environment friendly fashion movement in Pakistan.
We asked and you answered! Here’s a look back at the most outstanding milestones of the year 2018!
FAVOURITE CAMPAIGN: SOHA AUR NIHAL KI #SOHNI SHAADI
Forget Meghan Markle and Prince Harry’s royal wedding. Move over DeepVeer! The title of the most happening shaadi of the year was bagged by Soha and Nihal. Their zero waste wedding complete with repurposed decor was a clear fan favourite which proved that you can have immense fun and a very personal wedding by reusing items from your own home all with minimal wastage!
Another super commendable campaign was “Sohni Dharti” which highlighted the ongoing environmental crisis of today and emphasised the importance of sustainability and conscious fashion and everyday choices.
A campaign highlighting diversity, acceptance and self love, the Nai Rung campaign was an instant hit! Resonating with thousands of people across Pakistan and globally. It was also mentioned in prestigious publications such as Elle magazine. Read at: http://elle.in/fashion/pakistani-fashion-label-generation/
FAVOURITE BLOG POST: THE GENERATION FACTORY OUTLET
Perhaps one of the best kept secrets of Lahore, we let you in on the exciting deets of GENERATION’s factory outlet. An insiders look into the wonders of the factory outlet which broke the internet! In case you missed out on the fun, you can read the article here: http://blog.generation.com.pk/the-generation-factory-outlet/
STYLE STAR UNUM BABAR TELLS IT HOW IT IS
SAY YES TO THE DRESS
FAVOURITE INSTAGRAMMERS: SABA QAMAR AND EMAN SULEMAN
We love how enthusiastically you share your #ootd looks with us in GENERATION! If you haven’t tagged us already, what are you waiting for? Simply DM us your looks or post your pictures with the hashtag #stepoutside to be featured on our instagram page.
Without further ado, we are going to reveal YOUR favourite instagram looks in GENERATION this year. *Drum roll*
FAVOURITE SOCIAL MEDIA POST: PRINT ON PRINT!
Print on print was a huge trend in 2018 and was brought to the forefront by yours truly! Needless to say this eccentric image was the most loved instagram post in 2018! Let us know what more trends you are looking forward to in the comments below!
HONOURABLE MENTION: DR EZRA’S HENNA
FAVOURITE COLLECTION: MADAME GAYATRI
The whole world lost their mind when Mahira Khan stepped out looking like a vision in GENERATION’s Madame Gayatri tunic and sharara! This whimsical collection hit all the right notes and was a memorable one for all the GENERATION fans.
Needless to say this was an amazing year for GENERATION with plenty of milestones and achievements. What were your favourite GENERATION moments? Let us know in the comments below!