This year our focus has been on re-strategising our design philosophy towards giving our products more timeless appeal and giving them a much longer lasting desirability than the short-term seasonality common of fast fashion.
We’ve put together a list of 5 timeless pieces for you to buy from our Annual Summer Sale which are sure to give you 5 years or even more, of wear.
1- The must-have suit
This tukri worked suit from Cottage’s ‘Bara Dozi’ collection is a testament to Generation’s commitment to achieving excellence in the indigenous crafts of Pakistan. Beautiful hand-crafted coordinates in the most flattering shade of cream.
2- The Basic top
This monochrome tunic from Flo’s ‘Lines of the wind collection’ explores Generation’s everlasting affair with fabric innovation, texture and treatment, made in a beautiful super fine assymeterically checkered fabric in monochrome with just the tiniest amount of glimmer with ganga-jamni tilla incorporated in its weave.
The boxy silhouette marries femininity of the soft gathers with tailoring to give you a top that you can pretty much wear with anything. Denim for a casual coffee round, formal slacks and some cherry lipstick for date night, or even as a blouse on top of a cotton sari, an heirloom inherited from mum, or even one of Generation’s classic saris. 🙂
3- The Statement pants
How cute are these hand blocked crepe trousers from FLO’s Indie Romance collection! The ultimate holiday wear, and so easy to pair with a multitude of basic or even brightly hued tops, They’ve garnered quite the reputation making it to every stylist’s must have list. Trust us when we say this, you will never get tired of wearing them.
4- The collector’s item
A true collectible, whenever you hear the word ‘taarkashi’ your mind instantly travels to those beautiful Kurtas from Daachi, here the same painstaking hand embroidery technique has been used to embellish a frothy and light peasant top, with a subtle print and a band neckline.
5- The forever kurta
Another house favourite, we dont know what we love more, the doodh rooh-afzah hue, the airy silhouette, or the beautiful hand-done Mukaish detailing! Its a summer favourite you know will be staying in your wardrobe forever.
Bonus tip: pair it with this lovely white on white hand -embroidered shalwar with tukri and thread-work
Let us know which piece you have your eyes on in the comments below.